The community around where your business operates is very vital. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. Read more here and find out ways you can strengthen this connection.
When you empower the community in your location ,you will be assured of good relations. You need to allocate a number of jobs to the locals. It creates a feeling that they are a part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. It will give the community more in helping them out. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies.You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. You must form a relationship with the leaders in the community. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Developing this bond later will be very difficult.